It’s “Scuppie” - Socially Conscious Upwardly-Mobile Person

These days, more Americans not only want to live well, but want to also to do good (or at least do no evil). They still love money and conspicuous displays of affluence. But now, the way to achieve status is to trade in the Beemer for a Toyota Prius, spend $50,000 putting solar panels on theroof, and acquire a chic new wardrobe fashioned entirely of organic cotton, hemp and soy fiber.

Photo courtesy PR Newswire