Green Options

US-based car-share giant Zipcar Inc. has launched its first ever Electric Vehicle Pod, featuring an all-electric Citroen C1 and a Plug-In Toyota Prius. The vehicles, among the most efficient and technologically advanced on the road today, can be hired by the hour for a fraction of the cost of owning one.

The company figures that EVs are ideally suited for early, large-scale use in Zipcar’s car sharing platform since the average Zipcar trip lasts just under four hours and less than 25 miles, well within the range of a typical EV.

Last year, 300 folks across North America turned in their car keys for a month as part of the 2008 Zipcar Low-Car Diet. And, in addition to cutting congestion, they also walked 85% more, biked 136% more and decreased their miles driven by 71%. Pretty impressive, eh? Starting July 15, a new crop of participants from all Zipcar cities worldwide* will begin the 2009 Low-Car Diet: one full month of living [...]

Unless you’ve been laid up in bed all this week, you’ve heard that Apple is releasing a new iPhone 3G-S with an amazing array of features But one you may not have heard of is a brilliant bridging between the iPhone and Zipcar.

These two are as they say peas in a pod, technology enhanced life(style) enhancements, for a demographic that I imagine likes that they get to both have what they want, when they want it, and do good by [...]

Hertz, as the largest international rental car company, has entered the car sharing market by launching the Connect by Hertz car sharing club, with neighborhood parking in London, New York City and Paris. Hertz plans to expand into additional cities, as well as universities, in 2009. As Hertz expands, it can leverage its established presence in 8,100 locations in 144 countries worldwide.

Last Thursday I had the opportunity to attend a conference at Design Continuum’s Boston Headquarters office. I attended on behalf of Ecolect with co-founders, Joe Gebbia and Matt Grigsby, as a team materials correspondent. For those of you who don’t know about Ecolect, it is a free community-based website for learning about and sourcing sustainable materials. I serve as a materials correspondent and help to generate community relationships and material information. The site is intended for architects, designers, engineers, graphic artists, but more specifically everyone! The conference was focused on Green Design- the impact of the field of design, and lessons on how to solve problems while helping the world, not hurting it.

Director of Design Continuum, Mark Bates opened the event with a presentation of the design firm’s overall footprint. He estimated that they’ve added about 500 million parts to the world during their 25 years of practice. These parts are anything from screws to Intel processors to cellophane package display windows- anything included in the overall manifestation and presentation of a product. Considering these facts coming from a design consultancy that tends to take a conscious, all encompassing design analysis approach to everything they work on, it makes me wonder about the impact of the companies designing toys for McDonalds.

He sent us with the message of- think of design in terms of aiding the efficiency and health of our earth and future. To begin to understand the perceptions of “sustainability” and “green” to the average consumer, Design Continuum has launched an internal study project called Color Blind. They are obtaining comments from everyday consumers about products and life to hopefully design from both sides- sustainability and the consumer.

The day long conference was broken down into hour-long presentations during which Q&A was included. “Their approach was a model other conferences could learn from - one day, comfortably paced, intimately sized, focused on one topic, inviting speakers with different views, and …free,” says Joe Gebbia.