Green Options

This post was originally published on Eco-Libris blog on October14.

If you didn’t hear yet about Zumbox, you need to recheck your news resources.

In the last couple of weeks you hear about them everywhere - from an announcement on two new clients: the cities of San Francisco and Newark (NJ) that will start using their web-based mail delivery system to an announcement on a partnership with New York City for Five Borough Pilot Program.

So what is exactly Zumbox? according to their website “Zumbox delivers paperless mail online – from street address to street address. What used to only be sent as paper mail can now be sent without the paper. How? We’ve created a nationwide paperless postal system with a Zumbox for every street address in the United States, including yours.”

Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.

Editor’s note: This is first guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

This post is, in Rob’s words, part of a grand social media experiment to publish the first collective, simultaneous guest blog post from Max Gladwell. Our goal is for it be published simultaneously on 100 blogs, thus inspiring 100 simultaneous conversations from various points of view. We have more than 70 confirmed with some of the biggest and coolest in the blogosphere.

What are the environmental costs of “snail mail?” That’s easy, right: paper-based mail has a massive footprint when one takes into account the harvesting of trees, the production of paper, and the disposal of much of what we receive in our mail boxes.

What’s the answer?  Electronic mail… right?

Well… maybe. If you have someone’s email address, or can easily find it, email as currently configured does provide a viable alternative.  But, ever tried to email everyone on your block? If you’re a marketer, ever tried to simply email everyone on your snail mail list? For the most part, unless you’ve taken steps to gather those email addresses, you can’t complete these tasks: email addresses have no immediate connection to a physical address.

Enter Zumbox, a start-up based in the Los Angeles area.  Their solution to the paper-email dilemma: create an electronic mailbox for every physical mailing address in the United States.

I. Hate. Paper. Mail.

I don’t dislike it, I detest it. I don’t need yet another bill from AT&T to sit on my desk. I pay it all online anyhow. I’ve signed up for internet only billing with a few companies, but for some I’m so panicked about not receiving the email (think mortgage) that I really want it sent to my physical address.

I’ve eliminated some of the obvious junk with 41Pounds, but there’s got to be a way for me to still get traditional mail without the 42 dollar footprint (no that’s not a typo), well, someone had the idea to stop fighting the postal system and migrate to a virtual mailbox.

Zumbox.